Report on the Forum on Media and Interculturalism

 

Hub Student Centre, Dublin City University

March 21& 22, 2002

 


 

 

 

 

 

 

 

 


Maeve Connolly, Debbie Ging, Jackie Malcolm©

August 2002


Table of Contents

1. 1. Introduction......................................................................................................... 3

2. Planning Process.............................................................................................. 4

3. Structure of the Forum............................................................................... 6

 

Critical Frameworks, Presentations and Workshops................. 7

4. Citizenship Education...................................................................................... 7

4.1. Institutions, Policy and Terminology.............................................................................. 7

4.2. Citizenship Education: Introductory Remarks............................................................... 10

David Denby, School of Applied Language and Intercultural Studies, DCU....................... 10

4.3. Intercultural Education: the University of Tomorrow? Ronit Lentin, MPhil in Ethnic
and Racial Studies, Department of Sociology, Trinity College Dublin.............................
12

4.4 Intercultural Guidelines for the Curriculum - Gerard Quirke,
National Council for Curriculum and Assessment..................................................   
14

4.5. Citizenship Education: Workshop Session.................................................................... 15

4.6. Multiculturalism in National and International Contexts.............................................. 17

5. Print Journalism.............................................................................................. 19

5.1. Print Journalism: Professional Standards and Personal Experience........................... 19

5.2 Nuala Haughey - Social and Racial Affairs correspondent, The Irish Times.................. 21

5.3. metro eireann - Chinedu Onyejelem............................................................................. 23

5.4. Print Journalism: Workshop Session............................................................................ 25

6.Public Information........................................................................................... 27

6.1. Public Information Campaigns: Defining Audiences and Objectives............................ 27

6.2 Why is interculturalism replacing the outmoded concepts of  multiculturalism and assimilation?
Philip Watt, National Consultative Committee on Racism and Interculturalism.........................
29

6.3. Amnesty International’s Irish Section’s Print Campaign “Leadership Against Racism”,
Fiona Crowley, Legal Officer................................................................................................
30

6.4. Citizen Traveller: An Overview, Jacinta Brack............................................................. 32

6.5. Public Information Campaigns: Workshop Session...................................................... 36

7. Broadcast Drama............................................................................................. 37

7.1 Broadcast Drama: Genres, Producers and Audiences................................................... 37

7.2 The Portrayal of Immigrants in Fair City - Mary Halpin................................................. 39

7.3. Broadcast Drama: Workshop Session........................................................................... 40

8. Broadcast Documentary & Current Affairs................................ 41

8.1. Broadcast Documentary & Current Affairs: Overview................................................... 41

8.2. Broadcast Documentary and Current Affairs: Workshop Sessions................................ 42

 

9. Conclusions: Irish Media and Interculturalism......................... 43

10. Published Resources................................................................................. 44

11. Web-based Resources................................................................................ 46

12. Acknowledgements..................................................................................... 47


1. Introduction

 

The Forum on Media and Interculturalism was held in the Hub Student Centre, Dublin City University, on March 21st & 22nd, 2002.

 

The Working Group on Media and Interculturalism, currently comprising Maeve Connolly (DCU), Debbie Ging (DCU) and Jackie Malcolm (NCAD), was established in response to recent media initiatives in the area of multiculturalism and interculturalism in Ireland. The members have a background in community arts, education, media and art production, and are currently working as media lecturers and postgraduate researchers.

 

The aim of the Forum was to

 

-          Contextualise and analyse recent media interventions

-          Promote discussion and debate amongst media producers, educators, policy-makers and students

-          Provide an overview and critical analysis of the various models of multiculturalism and interculturalism currently informing, and being constructed through, Irish media

 

This initiative was inspired by other Irish and international research projects, public seminars and conferences including  Media Forum (Integra/EU Employment initiative, Feb. 2000) Re-Mapping Dublin (Trinity College) Cultures in Conflict (DCU/St Pats). It was also informed by the ongoing work of British agencies such as the Runnymede Trust and websites e.g. Diversity Online [1] (Web resource for journalists run by EU). It is hoped that our report might be of use to educators and policy-makers in the future, as well as providing a basis for further dialogue between the diverse groups involved in this field. Response to the Forum is part of the continuing research of the working group.

 

The media and education texts selected for the Forum comprised:

 

-          Interculturalism Handbook and Guidelines (National Council for Curriculum and Assessment, Dept. of Education)

-          MA in Intercultural Studies (SALIS, Dublin City University)

-          MA Phil in Ethnic and Racial Studies (Trinity College Dublin)

-          The Irish Times, Social and Racial Affairs coverage

-          metro eireann

-          Know Racism Campaign (Dept. of Justice, Equality and Law Reform)

-          Citizen Traveller Campaign (Pavee Point, Irish Traveller Movement, Parish of the Travelling People, National Traveller Womens’ Forum)

-          Leadership Against Racism Campaign (Amnesty International)

-          Fair City (RTE Drama)

-          Black Day at Black Rock (Venus Productions/RTE Drama)

-          No Man’s Land (Vinegar Hill Productions/RTE documentary)

-          Mono (RTE)

 

Individuals from a range of institutions and agencies contributed to the forum; panels were chaired by representatives from the National Union of Journalists, the National Consultative Committee on Racism and Interculturalism, the School of Communications and the School of Applied Language and Intercultural Studies at Dublin City University and the Dublin Institute of Technology. Other participants included invited representatives from NGOs and government agencies working to promote interculturalism in Ireland. Each panel was followed by workshops, intended to promote discussion of the selected media texts and the various ways in which they articulate with different models of interculturalism or multiculturalism.

 

The participants who attended and contributed to the forum over the two days included students and teachers from third level educational institutions, graduate and postgraduate lecturers and researchers, and members of NGO’s and other agencies and organizations.

 

The Forum on Media and Interculturalism was funded by the Department of Justice, Equality and Law Reform and was intended to coincide with National Anti-Racism Awareness Day (March 21). The Forum was a non-profit event and all proceeds from registration were donated to the Irish Refugee Council.

 

 

2. Planning Process

The Working Group began as a series of conversations between the members; Debbie Ging, Maeve Connolly and Jackie Malcolm. As researchers and lecturers in media, film and cultural studies, we were comparing ways in which the media was generating coverage of refugees and asylum seekers in Ireland. We were initially interested in what we perceived as a tendency, in mainstream popular and public discourse, to focus on Ireland as a ‘site’ that was experiencing a considerable increase in the arrival of refugees and asylum seekers, and the way in which these social and cultural changes were being discussed and represented as a local problem that required political intervention in order to be solved.

 

Some of the journalistic discourse suggested that an appropriate way to respond to refugees and asylum seekers, both in terms of policy-making and social contact and integration, was through an imaginative empathy with their position based on the memories and experiences of Irish emigrants. Very little acknowledgement, if any, was being made of the fact that migration is caused by complex political, economic and socio-geographical changes taking place at a global level.

 

One of the initial aims of the project was to attempt to offer a different set of discursive terms and contexts to address and challenge some of the fundamental, but unquestioned, assumptions that were driving the discourses and informing the media representations. The project did not aim to solve the situation, but rather to explore and reveal the consequences and problems inherent in mediating the social changes in this way. To contextualise both the cultural shifts and the media coverage, we were aiming to explore the discursive frameworks by locating them in wider historical and contemporary frameworks.

 

To map the field of existing theoretical and critical approaches, we began to source publications and potential speakers to identify the key areas and shape the conference format. As this progressed, we began to realise that a conference organized around a traditional format of the presentation of research papers did not necessarily suit the purpose of our own project. The problems we perceived arising in the Irish media were open to interpretation from an academic and a non-academic perspective. After a year of discussion and change, we realized that one of the key concerns of our project was the practice of representation, one that could be informed, but not restricted to, a consideration of theories of representation. We also began to shape the project from the perspective of the potential audience, rather than personal or institutional research interests.

 

From this point onwards, the aim of the project was focused as a forum that could offer a response to recent campaigns and strategies that had been circulated across Irish media in attempts to promote and generate public awareness of interculturalism, citizenship and diversity. The need for a broadly educative platform was selected as the most useful and the most constructive context to enable students and educators to access and assess both how and why texts had been produced and circulated, as well as analysis of the individual texts and their reception.

 

The audience would clearly consist of students and educators engaging, at different levels of familiarity and experience, with both media production and academic discourses. This would necessitate a forum that could generate discussions that integrated the different discourses arising out of conditions of production and reception. The audience would clearly benefit from having access to a range of practitioners and theorists from the field, in a way that enabled active discussion of the texts, the decision-making processes that informed them, and the accumulation, throughout the forum, of an awareness of how those texts inter-related and might be seen to espouse or suggest models of interculturalism and citizenship.

 

The structure of the forum arose from an acknowledgement that key texts could be seen to be emerging from different sectors; public information, education, print and broadcast media. They existed within, and drew on, different modes of representation,  and would benefit from being considered in separate seminar spaces. This might also make it useful for audience members who had more interest in some areas than others. An initial panel was devised, representing education, to offer an overview of how interculturalism was being mobilized in academic discourse as well as in policy-making and to suggest how terms and definitions were being taken up, used and constantly changed in popular understandings.

 

The resulting 5 panels offered an expansive and comprehensive representation of some of the key personnel and organizations invested and involved in the work and the representation of interculturalism in Ireland. They provided specific examples of their approaches, their working methods and processes, their rationale and their resulting texts. They were devised to work both as separate fora and as a comprehensive and inter-related platform, and offered a unique and invaluable opportunity for students and educators not only to access this information, but also to engage in discussions, with experts and among themselves, about issues and practices that are lived but by no means resolved.

 

One of the responsibilities of third level institutions continues to be the generation of learning environments that enable and encourage learning as well as teaching. The time, effort and expertise put into the forum by the panel participants, the facilitators and the audience enabled valuable learning to take place over the two days and beyond. The Working Group would highly recommend this format as a means for encouraging further educative platforms for students and educators. It recommends that the institution considers, supports and encourages  these kinds of models of learning to be as valid and valuable as the traditional conference or lecture, and to consider how they might be integrated into existing courses and modules to engage learners in current issues of academic, cultural, social and political importance.

 

 

3. Structure of the Forum

The Forum presented a number of key texts, including posters, advertisements, newspaper articles and television programmes [2] ,  which address the experiences and rights of cultural or ethnic minorities in Ireland.

 

One of the primary aims of the Forum was to provide a constructive critical framework to facilitate the analysis of these media texts. The first panel, on Citizenship Education, featured presentations on University and schools curricula and provided an overview of diverse ideological and pedagogical positions. The presenters were asked to address the issue of citizenship, as a means of situating the work of educational institutions in relation to the wider public sphere.

 

In order to allow for a comparison of textual strategies and contexts of production, the media texts were grouped together in ‘Print Journalism’, ‘Public Information’, ‘Broadcast Documentary’ and ‘Broadcast Drama’ panels.  Although the majority of the selected texts are recent (produced in 2000 or 2001) they were developed within a range of institutional contexts and, as the analysis below will demonstrate, they are structured by very different objectives and modes of address. Each panel was followed by workshop sessions that enabled participants to follow up on the issues and debates raised during the panel presentations and discussions.

 

This report develops this comparative approach to analysis. It aims to identify the common reference points or dominant discourses around racism and interculturalism that structure Irish media production. It is informed by the presentations given at the Forum, by close readings of the selected media texts and (in the case of organisations) by policy statements. Critical overviews of each panel are offered, followed by reproduction of the papers and presentations made available by the presenters. The themes and key issues that were recorded on flipcharts during the workshop sessions are also offered as a summary of the discussions that emerged.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Critical Frameworks, Presentations and Workshops

4. Citizenship Education

4.1. Institutions, Policy and Terminology

The Citizenship Education panel was chaired by David Denby of the School of Applied Language and Intercultural Studies (SALIS) at DCU and it featured presentations on the MA in Intercultural Studies (by Agnes Maillot of SALIS, DCU), on the development of Intercultural Guidelines for the Curriculum (by Gerard Quirke of the National Council for Curriculum and Assessment) and on the M.Phil in Ethnic and Racial Studies (by Ronit Lentin, Trinity College, Dublin).

 

As Panel Leader, David Denby was asked to address current issues in intercultural education. He began by referring to the ‘Know Racism’ media campaign [3] , which identifies footballer Jason Sherlock as ‘a member of Dublin’s smallest ethnic minority: Dubs with All-Ireland medals’. He noted that this mode of address suggested an ‘assimilationist’ model, whereby Sherlock’s ethnicity was brought ‘on-side’ and incorporated within Irish society through a sporting metaphor.

 

Denby noted that while Irish policy makers or campaigners rely on labels such as ‘multicultural’ or ‘intercultural’ interchangeably, these terms were highly contested, in both academic and political contexts. He emphasised the existence of competing categorisations such as ‘multi-ethnic’, ‘multi-lingual’, ‘multi-denominational’ and ‘multi-racial’.

 

Denby provided an overview of the dominant models in Europe and in the US. He referred to the work of critics such as Charles Taylor [4] ,, who argues against the notion of a ‘unitary public sphere’ opposed to multiple private spheres. Taylor proposes a form of ‘communitarianism’ instead, which acknowledges that individuals are embedded in cultures and, as such, must be recognised by public systems as citizens and as members of communities.

 

Denby noted that various critics [5] have problematised the notion that cultures should be granted automatic rights above those extended to individuals. In the second part of his presentation he theorised a pedagogical model based on the notion of intercultural communication developed by  Milton Bennett [6] among others (see also works by Adler and Banks).  This approach, which recalls the work of Bakhtin, requires the relativisation of one’s own position in order to understand the place of the other. He acknowledged, however, that this individualistic approach may not fully address questions of social power.

 

 

 

 

 

Noting that education was ‘strategically situated between the public and private spheres’, Denby emphasised the need for Irish identity to be made problematic and relative within Irish education. As an example of this practice, he referenced a recent report produced by the Irish Association of Teachers in Special Education (and co-authored by a SALIS postgraduate student). [7]

 

He concluded with a call for a form of ‘citizenship education’, focusing on the ‘specificity of Irish society’, in a way that would be markedly different from the approaches developed in France or in Germany and he suggested that one aspect of this programme might deal with Irish emigration. The issues raised by Denby’s presentation provided a context for the remainder of the Forum, and particularly the workshop discussions.

 

In her presentation on intercultural education at SALIS Agnes Maillot emphasised many common points of reference with Denby. She noted that the model developed in the MA in Intercultural Studies at DCU is highly interdisciplinary. The course is addressed towards practitioners working in a broad range of areas, including health care, social work and education and seems to focus on cultural difference, as articulated through language, literature or film, within the context of a broader analysis of processes of globalisation and internationalisation. One element of the programme, a module on ‘Multiculturalism and Ethnicity’, also deals specifically with the ‘multicultural’ experience within different European contexts.

 

Following Maillot, Gerard Quirke introduced an NCCA project on the development of Intercultural Guidelines for the primary and post-primary curricula. This project is still in its very early stages and it builds upon some of the findings of the 1999 Review of the primary curriculum. [8] Quirke outlined a number of specific aims and objectives, including the analysis of the existing curriculum, the promotion of tolerance, the acknowledgment of the Christian values of the majority and the equal recognition afforded to other groups. The Guidelines are intended to support both mediation of the curriculum and approaches to assessment.

 

Commentators have already emphasised the need for Irish educators to learn from the British experience [9] and Quirke noted that the research process included the investigation of approaches to curriculum mediation in other countries that have a history of developments in this area. The project is specifically designed to support the integration of students from diverse cultural backgrounds, and Quirke noted the importance of the work already being done in relation to Traveller children’s access to education.

 

It remains to be seen whether the Intercultural Guidelines will provide the direction and support for schools that has been lacking within the British context. [10] One possible problem with the review process is the apparent absence of any formalised relationship between the NCCA and University researchers engaged in various forms of Intercultural education. [11] This may serve to limit the possibility for a more extensive revision of Irish educational institutions and structures.

 

The final presentation, given by Ronit Lentin, began with a critique of the apparent ‘cosiness’ of the panel, focusing on the absence of the word ‘racism’ from the discussion. She defined racism as a political system which aims to regulate bodies, and defined multiculturalism as a policy response to the perceived problem of pluralist societies. She repeatedly emphasised that, in opposition to the multicultural agenda, cultures must be regarded as contested rather than as fixed. She noted that within social science, race was addressed primarily as a discourse but she also rejected the uncritical use of categorisations such as  culture and ethnicity in place of the term race.

 

In addressing the issue of citizenship education Lentin emphasised that, for members of certain racialised groups within the current Irish context, citizenship could not be regarded as a certainty. She noted that while the MPhil in Ethnic and Racial Studies at TCD had been established (in 1997) in response to rising levels of racism associated with immigration, one of its key objectives was the analysis of established forms of racism within Irish society.

 

Although the M.Phil targets social science graduates it is also specifically aimed (like the SALIS programme) at those working in ‘human service delivery’ in health care, education or social work. Lentin also addressed the issue of the Multicultural University, and its theorisation in the British context.

 

In general terms it seemed apparent that, while the SALIS programme focused on European models, Lentin’s critical framework was more directly informed by reference to British theory and practice. The panel raised a number of problems in relation to Irish media interventions,  particularly surrounding modes of address. 

 


 

4.2. Citizenship Education: Introductory Remarks

David Denby, School of Applied Language and Intercultural Studies, DCU

 

The introduction to the Parekh report The Future of Multi-ethnic Britain says the following about citizenship:

 

Citizens are both individuals and members of religious and cultural communities. Britain is both a community of citizens and a community of communities, both a liberal and a multicultural society, and needs to reconcile their sometimes conflicting requirements.

 

The notion of citizenship which has come down to us from the Enlightenment and from the American and French Revolutions is based on the twin notions of individualism and universality. It presupposes a unitary public sphere in which the same rights and responsibilities apply to all. In many ways, the French model of secularism, laďcité, is a perfect expression of this model: the state (and crucially the state education system) applies the same rules to all: the religious and cultural preferences of individuals, families or communities are respected, but are a matter for the private sphere and are thus separate from citizenship. The famous case of the chador, where Muslim girls were excluded from a French school for wearing the headscarf, dramatises the tensions which the French model throws up. But these tensions are real, and go beyond France: the debate between liberals and communitarians is, among other things, about balancing the competing claims of universalistic individualism and communitarian (or ethnic) specificity. The boundary between public and private spheres is crucial here, as John Rex’s model of the multicultural society makes clear. One of the most powerful liberal critiques of the communitarian position is that, because the private sphere is the area in which family and gender relations dominate, communitarianism is bad for women’s and children’s rights.

 

Education is one area which almost by definition straddles the division between the public and private spheres: as an institution, the school takes children from diverse private situations and places them together in a unitary public space. One of the questions which is arising in Ireland today is to what extent and how schools should adapt to the presence of new ethnic identities. I offer no answer to this question, but possible answers would lie between two opposed and equally unacceptable extremes: on the one hand, a republican (in the French rather than the Irish sense of the term) refusal to countenance any institutional change, on the (false) grounds that the school system is universalist and culturally neutral; on the other, a culturalist position which requires that the state accedes to any claim for recognition from ethnic or cultural groups (a proliferation of faith schools might be one consequence of this tendency). In reality, the process of adaptation will require both the system and its users to make concessions.

 

I would like, finally, to make a few remarks about intercultural communication and learning. I will be referring here to the works by Bennett, Adler and Banks referred to in the bibliography. Speaking of Northern Ireland, Edna Longley has argued (pp.6-7) that interculturalism is a more productive term than multiculturalism: parity of esteem, she says, can lead to a situation where each (or every) identified group becomes isolated within a static definition of its own identity, whereas interculturalism places an emphasis on the dynamic which exists between groups, the ways in which they can learn from each other through dialogue and reciprocity. Much American work on interculturalism is built on the premise that we are all rooted in a culture, and that that culture plays an important role in determining our assumptions, attitudes and expectations. This is what makes intercultural communication potentially problematic. But the central claim being made in these approaches to interculturalism is that we can learn to go beyond this cultural determination, developing greater openness to the world-views of other cultures. Milton J. Bennett’s ‘Developmental Model of Intercultural Sensitivity’ is well known. It attempts to describe a spectrum of attitudes towards otherness on which people can be situated and through which an individual can pass in a process of learning. This spectrum goes from the ethnocentric at one end to the ethnorelative at the other. It is clear that the ethnorelative position is seen as preferable, and other authors, while using different terms (‘dynamic in-between-ness’, ‘the multicultural person’), have also suggested the desirability of this set of attitudes. It may be useful if I isolate three significant components of this kind of approach to intercultural communication:

1.   being sensitive to the culture of the other presupposes an awareness of one’s own situatedness, ie. being prepared to relativise one’s own culture;

2.   cultural adaptation is not the same as cultural assimiliation. Culture is a process in which we engage, not an object which we acquire, so that intercultural learning is a question of adding to a repertoire rather than substituting one culture for another.

3.   The overriding aim is not to obtain static knowledge about other cultures, but to learn how to engage in dynamic communication with individuals from another culture.

 

References

Charles Taylor et al., ed. Amy Gutman, Multiculturalism. Examining the Politics of Recognition, Princeton University Press, 1994

 

Edna Longley and Declan Kiberd, Multi-culturalism: the View from the two Irelands,  Cork University Press in association with Centre for Cross-Border Studies, Armagh, 2001.

 

John Rex, ‘The Concept of a Multicultural Society’, in Monserrat Guiberneau, and John Rex, The Ethnicity Reader, Polity/Blackwell, 1997, pp.205-220.

 

Milton J. Bennett, ‘Towards Ethnorelativism: A Development Model of Intercultural Sensitivity’, in R. Michael Paige, ed., Education for the Intercultural Experience, Intercultural Press, 1993.

 

Milton J. Bennett, ed., Basic Concepts of Intercultural Communication, Intercultural Press, 1998.

 

 Peter S. Adler, ‘Beyond Cultural Identity: Reflections on Multiculturalism’, in Bennett (1998)

 

James A. Banks, ‘Multicultural education: Development, Dimensions, Challenges’ in Bennett (1998)

 

Irish Association of Teachers in Special Education, Education for a Pluralist Society: The Direction of Intercultural Education, 2001

 

 

 

David Denby© (david.denby@dcu.ie)

4.3. Intercultural Education: the University of Tomorrow? Ronit Lentin, MPhil in Ethnic and Racial Studies, Department of Sociology, Trinity College Dublin

 

In order to open a debate about an intercultural university for tomorrow, it is important to unpack terms such as ‘multiculturalism’, ‘interculturalism’ and anti-racism, used for envisioning a more plural society and education system and link them firmly to racism and racial harassment, without which we cannot fully imagine an ‘intercultural’ society. I began by discussing the concept of ‘multiculturalism’ and its discontents. ‘Interculturalism’ has been offered as an alternative to multiculturalism in the Irish context, supposedly meaning parity of cultures, rather than the dominance of one ‘majority’ culture over a host of ‘smaller’ ‘minority’ cultures. I argued that despite a lip service commitment to greater openness and ‘ethnic and racial’ equality, we are far from the ideal of a truly ‘multicultural’ society, or university. The mere use of terms such as ‘ethnic, racial and cultural equality’ are signs of the malaise, rather than part of the solution, in that they perpetuate inequalities. The very notion of ‘cultural difference’ is at the heart not of an anti-racist, but rather of a racist agenda, and the creation of a multicultural society comes at the expense of an equal one. Equality is seen as good for ‘us’ but not necessarily for ‘them’, and racial theory attempts to explain the gulf between an abstract attachment to equality and the reality of social inequality, by suggesting that inequality is ‘natural’.

 

Multiculturalism and interculturalism are best understood as a set of political policy responses to the ‘problems’ of cultural or ethnic diversity. Central to multicultural politics, is the issue of the recognition of cultural difference. In the educational system this may translate into the teaching of history and literature and into positive discrimination in hiring policies, which often lead to accusations of 'political correctness', although the argument that pc has gone too far is counteracted by the low proportion of people of colour in the education system, in Ireland as elsewhere.

 

While it must be asked whether the conservation of cultures leads to reification and essentialisation of cultures, the debate is never about minority cultures, rather about western cultural homogeneity. The main critique of multiculturalism is the way in which is conceptualises ‘the community’ as based on a reified, and ‘fixed’ culture. Multicultural policies always involve contradictions between collective and individual rights although the state has a responsibility to cater for both: multiculturalist policy makers ignore questions of power relations because they deal with representatives of minority communities, who do not necessarily represent intra-community interests (such as women, young people, disabled or gay people).

 

Furthermore, Phil Cohen reminds us that:

 

The multicultural illusion is that dominant and subordinate can somehow swap places and learn how the other half lives, whilst leaving the structures of power intact. As if power relations could be magically suspended through the direct exchange of experience, and ideology dissolve into the thin air of face-to-face communication (Phil Cohen, 1988: 13).

 

Today’s Ireland is seeing the emergence of various forms of multicultural policies, all, I would argue, stemming from a basic ‘politics of recognition’, rather than on the more appropriate a ‘politics of interrogation’ of Irishness. These initiatives are directed - from the top down - by bodies such as the NCCRI, the government’s KNOW RACISM anti-racism awareness programme, and the Equality Authority, which do not fully take the racialisation of so-called ‘minority’ groups into account.

 

 

On the road to envisioning an intercultural university, I flagged some possibilities for a multicultural university for debate. These involve:

 

 

-          the need to think globally and act locally

 

-          making the university a multi-racial space where ‘racial equality’ is an explicit part of the policy, via hiring and student recruitment policies which favour ‘non-national’ faculty and students

 

-          including anti-racism training as part of all staff training programmes

 

-          offering access programmes to Travellers, refugees and asylum seekers

 

-          adjusting syllabi and course programmes to reflect an increasingly ‘multicultural’ Ireland and world

 

-          re-defining ‘culture’ by not reducing it to religion or ‘race’

 

-          taking on board Ireland’s existing diversity, rather than defining it as a ‘new problem’ resulting from the immigration of a few thousand people in the  last few years

 

-          reconfiguring racism as the problem of the university, not of racialised staff or students

 

-          challenging notions of Irish national purity and ethnic absolutism as well as racism

 

-         redefining multiculturalism in the light of changing ethnic identities away from the view which treats ‘white’ as homogeneous, and racialised cultures as fixed and unchanging.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ronit Lentin© (rlentin@tcd.ie)


4.4 Intercultural Guidelines for the Curriculum - Gerard Quirke, National Council for Curriculum and Assessment

 

As a result of discussions and agreement with the Department of Education and Science and with the Reception and Integration Agency of the Department of Justice Equality and Law Reform the National Council for Curriculum and Assessment has appointed two Education Officers, one primary and one post primary, to work on Interculturalism and the Curriculum. The work of the Education Officers will be assisted and guided by a Steering Committee.

 

The work of the NCCA in this area will be to:

·         Research and examine ways in which the existing curriculum at both primary and post primary level can best be mediated and adapted to reflect the emergence of an expanding multicultural society.

·         Develop guidance for schools for the mediation of curriculum and approaches to assessment at primary and post primary level.

·         Support the integration of students from diverse cultural backgrounds into the Irish education system

·         Enhance the intercultural educational experience of all our students at early childhood, primary and post-primary level

·         In the context of the aims above, make recommendations as appropriate to the ongoing review of the primary and post primary curriculum.

 

The education officers are currently consulting with various organisations that are working in or have an interest in the area of intercultural education, with a view to informing the development of the guidelines. They are also investigating approaches to curriculum mediation in this context in other countries that have a history of developments in this area.

 

The education officers would welcome any queries or comments regarding the project.

Their contact details are;

Majella O’Shea,

Education Officer (Post Primary)

24 Merrion Square,

Dublin 2.

Ph. 01-6617176

e-mail majella.oshea@ncca.ie

 

Gerard Quirke,

Education Officer (Primary)

24 Merrion Square,

Dublin 2.

Ph. 01-6617177

e-mail Gerard.quirke@ncca.ie

 

 

 

 

Gerard Quirke© (Gerard.quirke@ncca.ie)


4.5. Citizenship Education: Workshop Session

Rather than split into two separate workshops, this discussion took place in the form of one large workshop involving all participants as this was the format which participants felt would be most appropriate. The discussion was focussed around two broad issues, namely:

 

·         The position of education between the public and private spheres, and the relationship between individual and group rights

·         The need for a multicultural ethos in primary and secondary schools throughout the country, the various problems encountered, and the specific measures which might be taken in order to achieve this goal

 

One of the key questions raised was whether it is appropriate to talk about certain groups as if they were fixed or unproblematic, a point that was made by Ronit Lentin in her presentation on 'Intercultural Education: the University of Tomorrow?' Lentin also made the point in the workshop discussion that racism is a European / U.S. (Enlightenment) construct, which led to a discussion of the relationship between Irish nationalism, citizenship and racism, with several contributors contending that patriotism and nationalism necessarily encourage exclusion of the Other [12] .

 

The question was also raised as to the validity of applying notions of universal rights (Declaration of Human Rights) in complex situations that may require closer analysis of the specificities involved. The point was made, for example, that multicultural policies can have economic motives, e.g. Australia and Nordic countries, whereas Ireland has a different task, namely to create a new response to multiculturalism. Ronit Lentin asked whether the "problem" of races could be reconstructed as the "problem" of the university, society, etc.?

 

The discussion on promoting interculturalism in schools began with a synopsis by Gerard Quirke (NCCA) of the various ways in which primary and secondary schools in Ireland are already shaping and changing attitudes through practice. Quirke noted that, although the NCCA guidelines on interculturalism are not yet complete, Irish schools acknowledge minority cultures already. Given that family structure and behaviour frequently teach children racist attitudes, it was agreed that schools had a particularly important role to play in this regard. One contributor cited a project undertaken by the University of East London which involved parents, thus acknowledging the role of family background in forming children's attitudes.

 

The example of Traveller culture was mentioned, whereby conflicting educational needs often arise between settled and travelling communities. The questions raised were: How can a useful policy be devised? Should it be integrated or non-integrated? Should it be segregated to cater for specific needs or assimilationist to ensure that all children are treated equally? It was felt by a number of participants that there was much to be learned from the experience of Traveller education in Ireland, though there was not sufficient time to develop this theme within the context of the workshop.

 

Picking up on a point raised by David Denby in his paper, one contributor suggested that dialogue was needed in the school curriculum with regard to the centrality of Christianity. Should the majority belief be retained as central in some way or should all religions be treated equally? It was widely agreed that dominant belief systems need to be problematised rather than treated as neutral or 'the norm' against which difference is measured. The fact that churches still play a managerial role in many schools in Ireland was cited as a potential obstacle in this regard.

 

The question of citizenship was also raised, focusing on the questions: What is a citizen of Ireland? and What level of political knowledge do Irish school children receive regarding concepts of citizenship? How does it compare with the U.S. model of citizenship? The point was also raised that minorities may be racist toward the majority culture. However, it was argued that this is usually a manifestation of the racialized or oppressed dealing with their own marginalisation. Minorities may be vulnerable and defensive if they suspect hostility. Although the overall objective is equality, it must also be acknowledged that not all children start out from the same position.

 

It was also acknowledged that it is difficult to educate children to be anti-racist when they already experience other prejudices, e.g. about social class, religion, etc. However, it was argued that in schools, the individual has many identities in common and that children from different ethnic backgrounds may discover that they have more commonalities than differences with Irish children, e.g. common factors such as class, gender, age and interests can take priority above ethnicity. One contributor suggested the use of experiential learning to raise understanding, operating on the basis that the psychological dynamic of racism is simple (and therefore should be simple to tackle).

 

Further reading / resources on this subject

·         Donal O'Loingsigh, 'Intercultural Education and the School Ethos' in Responding to Racism in Ireland, edited by Fintan Farrell and Philip Watt (Dublin, Ireland: Veritas,  2001).

·         David Lloyd, ‘Foundations of Diversity: Thinking the University in a Time of Multiculturalism’ in Rowe, John Carlos, ed, “Culture” and the Problem of the Disciplines (New York: Columbia University Press, 1998).

·         Stella Dadzie, Blood, Sweat and Tears: A report of the Bede Anti-Racist  Detatched Youth Work Project (Youth Work Project, 17-23 Albion Street, Leicester LE1 6GD).

·         Roger Hewitt, Routes of Racism: The Social Basis of Racist Action (Trentham Books).

 


4.6. Multiculturalism in National and International Contexts

Before returning to the discussion of media texts, it may be useful to expand on some of the positions referenced in the Citizenship Education presentations, with a particular focus on the interaction between Irish and international models. Both Edna Longley and Declan Kiberd have theorised multiculturalism (or ‘multi-culturalism’) in relation to Irish nationalism. [13]    

 

Longley is critical of a ‘minimalist’ form of multi-culturalism, signified by cultural co-existence rather than by cultural exchange. [14]  She favours a form of interculturalism to the multi-culturalism of the US where, she notes, ‘different ethnic groups like to picture themselves as autonomous, and reject the notion of a wider or dominant culture.’ [15]  Kiberd is similarly critical of the US model and instead advocates the ‘necessarily messy, disputatious, promiscuous multi-culturalism’ that Stuart Hall has called ‘a multiculturalism without guarantees’. [16]

 

Like many Irish commentators, Kiberd draws a parallel between the experiences of immigrants and the cultural strategies of the Irish. He notes that ‘if the migrant is the sign of the modern, then the Irish were modern earlier than most peoples’ [17] and emphasises the importance of this cultural memory. He concludes, however, that only ‘a people secure in their national philosophy are capable of dealing confidently with those who come among them with deep commitments to alternative codes’. [18] Here, racism and intolerance is linked to an anxiety around the national rather than to nationalism itself.

 

Kiberd and Longley both focus on the version of multiculturalism that prevails within institutional contexts in the US but there are other, more subversive, forms. The Chicago Cultural Studies Group, for example, acknowledges the multiculturalism of the ‘countless local impulses that appear to derive from pluralism, nationalism or insurgent subcultural formations and alliances’. They also identify the various forms of multiculturalism operating within academic contexts, such as ‘the interdisciplinary cultural criticism that conjoins different publics around discourse, identities and difference’ and ‘the international comparativism that crosses boundaries to produce new knowledge and new challenges to the means of knowledge.’ [19]

 

The Chicago group calls for a more international model of cultural studies, a renewed attention to the institutional environments of cultural studies and an examination of the relation between multiculturalism and identity politics. A particular danger associated with identity politics, they suggest, is the ‘romance of authenticity’ [20] , according to which native voices are privileged because they are conceived as somehow transparent. They suggest that the ideological norms of positivism, which continue to dominate the (North American) academic context, are fundamental to the operations of the nation-state. Within this model, ‘cultures’ acquire visibility at the expense of the multiple and overlapping structures through which difference is mediated.

 

David Lloyd has argued that debates around multiculturalism in the University are ‘symptomatic of a more profound educational and social crisis.’ [21] Referring to the problems surrounding the development of an ‘American Cultures’ curriculum in Berkeley, Lloyd critiques the process whereby a ‘minority’s culture is skimmed off and in one way or another consumed and celebrated while the social and economic conditions that provide the ‘life-world’ of those cultural forms are destroyed’. [22]

 

Lloyd foregrounds the role of the University (and the humanities, in particular) in the formation of the subject and advocates the displacement of this abstract critical subject by a radical critical subjectivity, which ‘emerges precisely in the contradictions of the state-formation’. [23] He suggests that the multicultural project requires not simply an educational system directed towards the development of citizens, but instead a critique of the very formation of the political.

 

Lloyd acknowledges that even a minimal representation of minority cultural works within the University ‘produces effects that exceed the assimilative ends of pluralism’. [24] But he emphasises that is not enough to simply construct a role, however central, for ‘other’ forms of subjectivity within an existing political framework. The University does not become ‘multicultural’ simply by reflecting an already existing diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

5. Print Journalism

5.1. Print Journalism: Professional Standards and Personal Experience

The Journalism panel was chaired by Ronan Brady of the National Union of Journalists and it featured presentations on the Irish Times’ coverage of ‘Social and Racial Affairs’ (by journalist Nuala Haughey) and on the work of Metro Eireann (by editor Chinedu Onyejelem). These texts can be regarded as explicit responses to racism or interculturalism.

 

All of the presenters referred to the importance of professional standards in guiding journalistic practice. Ronan Brady outlined the work of the National Union of Journalists in relation to racism within the media. He noted that the Union established the ethical rules that informed the practice of 90% of Irish print and broadcast journalist. He emphasised that Union members are required to follow specific rules regarding race coverage; a journalist can only mention a person’s race or if this information is ‘strictly relevant and he/she must not ‘originate or process material’ that encourages ‘discrimination, ridicule, prejudice or hatred’. [25]

 

Brady noted that the role of the NUJ is to support, rather than police, the work of members. In order to encourage more responsible reporting the Union organised a conference in 1998, which brought journalists into contact with people who were directly affected by coverage of race. It also actively campaigns against ‘censorship legislation’ that prevents journalists from interviewing asylum-seekers without the permission of the Minister for Justice. [26]

 

Although this legislation is ostensibly based upon the need to ‘protect’ asylum-seekers it effectively excludes their experience from the public sphere. In this sense it recalls the exclusion of personal narratives from debates around abortion and divorce. Both racism and censorship can be categorised as infringements of basic human rights, according to the European Convention of Human Rights [27] , and the ‘human rights’ definition of racism seems to inform the work of both the NUJ and individual journalists such as Nuala Haughey.

 

In her presentation, Nuala Haughey emphasised the print media’s specific responsibilities in the area of race coverage. She noted that some elements of the Irish media are guilty of negatively labelling minority groups and failing to challenge negative stereotypes.  She also pointed out that even when coverage of refugees and asylum-seekers is not blatantly racist it might often reinforce negative attitudes towards other cultures and towards the notion of multiculturalism.

 

Haughey’s presentation provided an overview of journalistic standards and responsibilities, rather than addressing the specific objectives of the ‘Social and Racial Affairs correspondent’ role in the Irish Times. It was primarily concerned with the ethical and professional responsibilities of individual journalists and focused repeatedly on the value of objectivity, in the form of factual and balanced reporting. She did identify various strategies to improve coverage, however. These included the removal of the ban against revealing the identity of asylum-seekers and the development of media education for representatives of minority groups.

 

Both Haughey and Chinedu Onyejelem emphasised the importance of incorporating a diversity of perspectives within The Irish Times and agreed that the responsibility for Social and Racial Affairs coverage could be shared among various journalists, including members of minority groups.

 

Onyejelem’s presentation on metro eireann, ‘Ireland’s first and only multicultural newspaper’ [28]  outlined a number of specific objectives, centering on the need for positive representations of ethnic minorities and immigrant communities in Ireland. He acknowledged the important contribution of other publications such as The Irish Times, and in particular the work of journalists such as Haughey. But he argued that events such as exhibitions or festivals were not regarded by mainstream media as newsworthy. Clearly metro eireann aims to fulfil this particular role, by explicitlypromoting understanding through the arts, entertainment and sport’ as well as through debates.

 

This focus on the celebration of cultural diversity has contributed to the establishment of the metro eireann Media and Multicultural Awards (MAMA). [29] But the awards also acknowledge the work of the various non-governmental and voluntary agencies, developed in the absence of state support or political leadership. Metro eireann is avowedly ‘non-political and non-campaigning’ but a recent statement notes that ‘Government, Opposition groups, politicians and public representatives have been advocating the need to accept the changing Ireland without always putting in place the necessary tools needed to adapt to that change’. [30]

 

The journalism panel raised various issues concerning the audiences for publications such as The Irish Times and metro eireann. The latter publication, for example, aims to serve immigrant communities (by focusing on employment issues and rights and by publishing articles in French as well as in English). It also functions to represent the experiences of immigrants and minorities for a broader Irish readership. This mode of address is, in fact, central to its project of ‘reflecting’ an already existing cultural diversity. In contrast, The Irish Times tends to address a national (or international) readership and this focus serves to structure its coverage.

 

 

 

 

 

 

 

 

 

 

 


 

5.2 Nuala Haughey - Social and Racial Affairs correspondent, The Irish Times

 

The media and the political elite have important roles to play in the fight against growing discrimination and racism. That some elements of the media are not fulfilling this role is evident.

 

Media outlets can contribute to racist attitudes and racial discrimination by negatively labelling minority groups and repeating, reinforcing and failing to challenge negative stereotypes, either intentionally or unintentionally.

 

Some reporting on asylum and immigration matters, by presenting migrants exclusively as problems, feeds into negative stereotyping of people on “race” grounds and perpetuates a climate of hostility to migrants.

 

Here are a few examples:

 

As far back as 1997, when the total number of asylum claims for the year was 3,888  - less than half of the annual total in recent years - The Irish Independent was already reporting growing fears by immigration officials that the country was on the brink of a major refugee problem.

 

In May of that year, the same newspaper ran with a headline:  “Crackdown on 2,000 sponger refugees.”

 

The Evening Herald reported in early 2002 an “alarming” rise in intercultural marriages, but failed to expand on what the alarm was about.

 

While this media discourse is not openly about “race,” it is widely understood that asylum-seekers and refugees are from different ethnic groups.

 

In the climate created by such hyped reporting, the word refugee has become a term of abuse instead of a category used to define a person entitled to protection as someone fleeing persecution.

 

By repeatedly presenting stories which attach certain characteristics to an identifiable group, the media can influence readers to conclude that members of that group are inherently inferior. They can dehumanise the people and create conditions where violence and discrimination against them are more acceptable.

 

British sociologists have identified and analysed what they call “the new cultural racism,” with race coded as culture. In Ireland, small far right groups have weighed into the immigration debate and sought to capitalise on confusion in the public mind and the general climate of hostility to particularly non-white and Roma migrants.

 

They no longer use blatantly racist terminology (although some still do) but have developed a code where they speak about “migrants” and “bogus refugees” posing a threat to the national culture or community. This allows discrimination to be expressed in more socially acceptable ways.

 

A study in 1999 of four secondary schools found that pupils based their knowledge of asylum-seekers and refugees on information gleaned from the media and the education system.

 

In general, pupils associated the term asylum-seeker with social deviance, particularly mental and psychological instability. Many did not understand that the term meant someone claiming protection on the basis that they were fleeing persecution. These pupils perceived multiculturalism as a bad thing, as a threat to Irishness.

 

Politicians and officials are important sources of stories for journalists and they too have a responsibility to desist from using irresponsible language or promoting certain angles to stories to suit their own agendas. Minority groups should be helped to become media conscious in order to get their voices heard.

 

We journalists need strike a balance between reporting facts and not subjecting ourselves to self-censorship or ignoring issues in an effort to be politically correct. We should be responsible, educate ourselves and our editors, balance our stories and encourage workplace diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nuala Haughey© (nhaughey@irish-times.ie)


 

5.3. metro eireann - Chinedu Onyejelem

 

metro eireann is Ireland’s only multicultural newspaper and was established in April 2000 by two journalists - Abel Ugba and Chinedu Onyejelem. The primary aim of the newspaper is to provide up-to-date news and information to Ireland’s fast growing ethnic and immigrant communities.

 

The paper was originally intended to be not-for-profit. However, as such, it was difficult to get support. The only solution was to make it a profitable venture. Ugba and Onyejelem embarked on this project with a total sum of a 2,439.48 euro loan. The initial print run of 10,000 copies was, because of the demand for the paper, increased to 15,000 copies after the first few issues.

 

Published today by Metro Publishing and Consultancy Limited, metro eireann is non-political and non-campaigning, but celebrates and creates cross-cultural understanding and cooperation through its contents. It also promotes diversity through the arts, entertainment and metro eireann debates.

 

metro eireann reflects the new diversity in Ireland. With writers coming from all walks of life, it tells the stories of immigrants and ethnic minorities. Contributors include ordinary men and women - Irish and from all over the world - living in Ireland. Roddy Doyle and Fintan O’Toole, Alex Pascall and Ronit Lentin are among the prominent columnists.

 

Two years later and there is an increase in the number of Irish people and immigrants alike demanding access to metro eireann in newsagents. metro eireann is therefrore now available in local newsagents on the first week of every month - at the cost of only EURO1. It is the best monthly  value available.

 

metro eireann is continuously improving, with more new sections being introduced. It also covers matters such as employment rights, human-interest stories and even gives recipes from all around the world. metro eireann also hopes to soon publish some pages in other languages apart from the English and French currently available to readers.

 

This year saw the introduction of MAMA, metro eireann Media and Multicultural Awards, which is to become an annual event. The awards, which has given culture to the media in Ireland, aim to recognise and celebrate the unique contributions of diverse people and organisation towards promoting cross-cultural understanding and cooperation in the State. It was supported by Black Irish soccer star Paul McGrath.

 

Over the years metro eireann has seen the huge contributions of many people towards uniting the different peoples from over 160 countries of the world that now live in Ireland. These great contributions will have to be rewarded if interculturalism must forge ahead. MAMA also sets out to find some of the burning issues regarding the quest for a multicultural Ireland, and who is making efforts in its promotion. Often, things are easier said than done.

 

The experience so far has been that the Government, opposition groups, politicians and public representatives have been advocating the need to accept the changing Ireland without always putting in place the necessary tools needed to adapt to that change. The slow implementation of State programmes and policies - especially anti-racism issues and campaigns designed to show and encourage differences be it in religion, culture, colour or nationality - has been left in the hands of liberal individuals, community groups and statutory bodies. metro eireann also tells of and appreciates their efforts.

 

Simply put, metro eireann shows and encourages differences in Ireland.

 

Contact: news@metroeireann.com or phone: (01) 869 06 70. or visit our website: www.metroeireann.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chinedu Onyejelem© (chinedu@ireland.com)

5.4. Print Journalism: Workshop Session

This panel was followed by two separate workshops, one headed by Chinedu Onjeyelam and the other by Nuala Haughey.

 

Nuala Haughey workshop

The key theme of this discussion was the importance of open journalism, and the need for balance and objectivity in coverage of issues relating to immigration, racism and interculturalism. In response to questions about why certain important stories were frequently ignored, Haughey explained that failure to cover certain issues is not always linked to race or class. She stressed that, although there is a Dublin 4 bias in the sense that decision-makers set the agenda and sources that have power get coverage, there are also significant time constraints in the media.

 

One participant asked why Aine Ni Chonaill of the Immigration Control Platform was given media coverage. Haughey explained that The Irish Times will try to give coverage to opposing points of view. Haughey gave an example of how a group as small as Ni Chonaill’s once received disproportionate coverage due to the fact that a story about the Immigration Control Platform was featured on a regional notebook page, where photographs are usually larger than on general home news pages.

 

A core question raised was how to empower certain groups so that they can demand media coverage of critical issues. The role of the PR company in the Know Racism campaign was cited.

 

Haughey argued that, with the increase in consumption of entertainment media, it seems that citizens are less and less concerned with social and political issues. She also pointed to the lack of self-reflexivity and criticism within the Irish media, i.e. it does not self-question its role and responsibilities sufficiently.

 

One contributor remarked on the absence of representatives from other newspapers. It was explained by the organisers that all national newspapers were invited to cover the event but not to present because none of them, with the exception of The Irish Times, has a specialist correspondent devoted to intercultural issues.

 

One participant asked what potential the internet might offer in terms of giving positive views on immigration and interculturalism? Susan O'Donnell and Brian Trench's (DCU) work with community groups, women's groups, etc. was cited, in which they examine the potential use of the internet for challenging social norms and creating subversive or alternative discursive spaces in the public sphere. [31] Indimedia.ie was also mentioned. Although Haughey agreed, she raised the point that the internet is largely unpoliced, so as well as accommodating alternative journalism it also hosts racist websites.

 

Ronan Brady and Chinedu Onjeyelam workshop

The key topics addressed in this workshop were:

1.   Incitement to hatred Act

Can it be activated regarding some press reportage?

Can moral persuasion be used against offending journalists?

What is the role of the NUJ in this regard?

2.   The origin and development of Metro Eireann

Plans to expand distribution

 

One participant asked why young people were not mobilising around racism issues and suggested that perhaps a youth awareness programme was needed. Other questions raised were: Has SLATE helped or hindered youth interest in racism and intercultural issues? and How can young people be engaged?

 

One participant asked how terms such as 'non-national' in news coverage shape public perceptions about people from other countries. This question led to a discussion of Section 19 of the Refugee Act, which concerns the interviewing of refugees. The questions addressed were: Does it restrict a) journalistic freedom b) refugee freedom? and Does it protect the vulnerable from the press?

 

One participant asked how the 'radical left' could get coverage in a conservative press. Possible strategies suggested included:

·Make personal contacts available and establish credibility

·Write to the Letters page

·Complain to the Readers' Desk

·Publish in fringe papers with credibility and then seek coverage in main papers.

 

Further reading / resources on this subject

·         Nuala Haughey, 'The Media and Racism' in Responding to Racism in Ireland, edited by Fintan Farrell and Philip Watt. (Dublin, Ireland: Veritas,  2001).

·         Susan O'Donnell and Brian Trench. 'The Internet and the Expansion of Democratic Practices in Ireland' (paper presented at Ireland, Europe and the Global Information Society: A Conference for Social Scientists, Dublin 24-25 April 1997).


6.Public Information

6.1. Public Information Campaigns: Defining Audiences and Objectives

The issue of audiences was explored in more detail in the panel on Public Information, chaired by Philip Watt of the National Consultative Committee on Racism and Interculturalism, and featuring presentations on the ‘Know Racism’ campaign (by Mohammed Haji), the ‘Citizen Traveller’ communications campaign (by Jacinta Brack) and Amnesty International’s ‘Leadership Against Racism’ campaign (by Fiona Crowley). All of the Public Information presentations highlighted both the role of market research and the important contribution of designers in developing campaigns.

 

Mohammed Haji provided an overview of the development and implementation of ‘Know Racism’ campaign, developed in partnership with the Department of Justice, Equality and Law Reform and various NGOs. [32]  The objectives of the campaign were to address racism and promote a more inclusive intercultural society. The first phase focused on the analysis of racism in the Irish context and on the production of a logo/identity.

 

Subsequent projects included the funding of various local initiatives (including the Forum on Media and Interculturalism at DCU), a workplace programme in partnership with the Equality Authority, the launch of a CD of anti-racism songs, an emblem by John Rocha, a billboard and leaflet campaign, a series of bursaries for postgraduate researchers [33]  and the second series of Mono.

 

Haji did not elaborate on the principles informing the programme in his presentation but the ‘Know Racism’ website provides an insight. The website is oriented specifically towards the ‘host’ Irish community, as illustrated by the following statement by Joe McDonagh, chairperson of the Steering Group; ‘Ireland has undergone major changes in the past few years. Our society is now a multicultural society. We must accept the responsibilities and challenges that change brings us. Irish people are traditionally generous, friendly and hospitable. It would be wrong to allow fear of strangers and intolerance to spoil this traditional spirit and change our attitudes towards the minority ethnic people who live and work among us’. [34]

 

This mode of address tends to reinforce the notion that Irish society was somehow homogenous prior to the arrival of the ‘new minorities’. The Billboard campaign (featuring Jason Sherlock) attempts to open up definitions of ethnic difference, by invoking the notion of the ‘Dub’, but this approach is somewhat undermined by the emphasis on producing a ‘positive image’.

 

 

 

 

 

 

 

 

 


 

 

The Citizen Traveller media campaign, presented by Jacinta Brack, developed over a period of time and involved the participation of various agencies and organisations representing Travellers. The campaign was informed by, and aimed to further, the work of many such groups. It was intended to ‘promote the visibility and participation of Travellers within Irish society, to nurture the development of Traveller pride and self confidence, and to give Travellers a sense of community identity that could be expressed internally and externally’. [35] One particular set of Billboards, which explored Travellers multiple identities (in Feb 2000) had a major impact within the Traveller community. It provides an interesting example of a media intervention oriented towards multiple audiences, a characteristic of the Citizen Traveller campaign as a whole.

 

One of the notable elements of the Citizen Traveller project was its emphasis on market research and its targeting of ‘neutral’ sections of the mainstream Irish population (50% of those surveyed had neutral feelings about the Traveller Community). Another important aspect was the emphasis on the recognition of Travellers as ‘a distinct group with their own unique cultural and identity’ as a basis for rights to appropriate accommodation, health care and education. But the Government’s failure to follow through on plans for appropriate accommodation [36] has undermined the achievement of its specific social and political objectives and prompted Citizen Traveller to produce an extremely high profile critique of recent ‘anti-Traveller’ legislation. [37]

 

 

Previously, this type of overt criticism had largely been restricted to organisations, such as Amnesty International, which are not dependent on government funding. In her presentation, Fiona Crowley foregrounded the organisational differences between Amnesty and other NGOs. She focused on the Leadership Against Racism campaign, developed in the lead up to the World Conference Against Racism (WCAR) in 2001. The campaign was directly linked to a series of surveys carried out by Amnesty within two distinct constituencies.

 

The first survey focused on levels of racism in Ireland and it suggested that while a minority of those interviewed were opposed to greater ethnic diversity, at least a third were ambivalent. Amnesty interpreted these findings as evidence of a need for political leadership against racism and produced a billboard and newsprint campaign (featuring images of politicians) to highlight government inaction. In the second phase, Amnesty researched the views of ethnic minorities in Ireland. These findings were advertised in a newsprint ad, featuring a photograph of an ethnic minority model and bearing the caption: “She comes from a place where she’s spat at and discriminated against. Ireland”. [38]

 

 

 

 

 

 

 

6.2 Why is interculturalism replacing the outmoded concepts of  multiculturalism and assimilation? Philip Watt, National Consultative Committee on Racism and Interculturalism

 

An Intercultural approach believes that the culture of the minority group is important and requires recognition and acceptance.  An intercultural approach also requires that we focus attention and become aware of the accepted norms within the dominant culture.  Key to the development of an intercultural approach is that attention is focused on the interaction between the dominant and minority ethnic communities.  This invariable leads to a reflection on issues of how power is distributed in society and as to how decision-making is organised in society.  The development of an intercultural approach implies the development of policy that promotes interaction, understanding and integration among and between different cultures and ethnic groups on the assumption that ethnic diversity can enrich society, without glossing over issues such as racism.

 

The concept of interculturalism has evolved over time and is now replacing earlier concepts such as policies based on assimilation and increasingly interculturalism is replacing the concept of multiculturalism.  The assimilationist approach viewed ethnic diversity as divisive and conflictual and tended to assume that minority groups were deficient, deprived and lacking in cultural capital.  The assimilationist approach promoted the absorption of minorities into the dominant culture in the belief that that the socialisation of all into a shared value system was the only way forward. The aim of this approach was to make minority ethnic groups as invisible as possible. 

 

The multicultural approach marked an important progression from the assimilationist approach and acknowledged the need for the recognition and celebration of different cultures and economic and social support for their integration into society.  However, multiculturalism has been criticised as continuing to advocate that it was up to minorities to change and adapt in order to succeed, without any significant acknowledgement that racism exists and needs to be challenged through public policy.  The emphasis of the multicultural approach is on the need for ‘toleration’ and ‘better community relations’ rather than acknowledging the need to change the negative attitudes and practices of the majority population.

 

The concept of interculturalism is increasingly being advocated by the European Commission in its policy statements and through specific programmes. Intercultural approaches are increasingly being applied to policy areas in Ireland, particularly in relation to education policy, and is one of the principles underpinning the recent White Paper on adult Education.

 

 

 

 

 

 

 

 

 

 

 

 

Philip Watt© (nccri@eircom.net)


 

6.3. Amnesty International’s Irish Section’s Print Campaign “Leadership Against Racism”, Fiona Crowley, Legal Officer

 

In preparation for the World Conference Against Racism (WCAR) last year, Amnesty began a worldwide campaign to highlight the international human right to be free from all forms of racism, and the obligation of the international community to ensure its respect.

 

To complement this, Amnesty’s Irish Section launched its national campaign in May 2001. We published the results of a survey of 1,200 Irish people, which, while revealing worrying levels of antipathy towards ethnic minorities - only 32% said they could form a friendship with a black person, for instance - indicated that only a minority were opposed to greater ethnic diversity, and almost a third were ‘ambivalent’, hence open to persuasion. This illustrated our campaign’s central and recurring message, the need for government Leadership Against Racism.

 

A memorable part of this first phase of our campaign for many was the billboard and poster bearing photographs of the Taoiseach, Tánaiste and Minister for Justice, with the caption:

“Some say they’re involved in racism. Others say they’re doing nothing about it.”

This was reproduced in a full-page advertisement in national newspapers, with accompanying text explaining the rationale behind the campaign. The purpose was to confront the government directly, and to provoke debate on a problem worryingly neglected. Public and media reaction was dramatic, and, even beyond our hopes, discussion of racism abounded on the airwaves and in the public arena. It was firmly on the political agenda.

 

We produced an information and action pack, which was distributed widely throughout the country and to every member of government. Eight key recommendations to the government - drawn from the 37 submitted by Amnesty to the WCAR - were publicly promoted via the information pack and advertisement. We conducted a review of existing research on racism in Ireland and published a summary thereof in July 2001, designed to complement the information pack.

 

In September, to coincide with the WCAR, we launched the second phase with sorely needed research into the views of black and ethnic minorities towards racism in Ireland. This portrayed the reality for those on the frontline, and marked a sea change in public and media opinion towards our campaign, until then seen by some as overstating the case. It could no longer convincingly be denied that racism had a foothold in Ireland, and newspaper editorials and articles applauded our efforts. We ran another full-page press advertisement, universally welcomed, bearing a photograph of an ethnic minority model, with the caption:

 “She comes from a place where she’s spat at and discriminated against. Ireland”

and summarising the survey’s findings and recommendations.

 

This year, to highlight government inaction in the face of blatant incitement of hostility towards asylum seekers in Cork by Noel O’Flynn TD in the run-up to the general election, we ran another advertisement in the Irish Examiner, almost identical to the previous advertisement, the caption reading Cork instead of Ireland. Interestingly, many reacted with protests of denial of the existence of any racism in Cork. The message that Cork is not free from racism, and that Mr. O’ Flynn’s comments should be judged in this light, some curiously interpreted as branding Cork as more racist than anywhere else.

 

Amnesty’s role is to identify and expose states’ failure to safeguard the rights of those within their jurisdiction. There is room for many approaches to anti-racism campaigning in Ireland. Addressing public opinion is the government’s responsibility. Our focus is different: in a hard-hitting way, we must challenge the government on its shortcomings in addressing the march of public and institutional racism in Ireland.

 

Racism is often an unpopular and difficult subject. But if we are to take on this issue, we must not shy from calling things as they are. If some have reacted badly to our campaign, many more tell us they have been enlightened. We cannot hope to persuade everyone, but, so long as politicians and the government hear our message loud and clear, we are doing the job mandated by our membership.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fiona Crowley© (fcrowley@amnesty.iol.ie)

(For further information contact Amnesty's new Anti-Racism Officer, Katarina Goldstone, gkatarina@amnesty.iol.ie )

6.4. Citizen Traveller: An Overview, Jacinta Brack

 

Report of the Task Force on the Traveller Community

Section (A) - Specifically influenced the development of the Communications campaign under two headings:

Relationships between the Traveller and settled communities

The Role of the Media

 The media is a prime source of information for people and therefore has an important role to play in addressing relationships within a culturally diverse society. The media can challenge or reinforce racist images, attitudes and behaviour. In a situation of minimal contact “settled” people obtain most of their information about Travellers from the media


Recommendations to the Media

The media should adopt a more pro active approach on issues of concern to and relating to the Traveller community , in consultation where necessary with Traveller orgs.(Provision of more programme time on Radio & TV and more print features such as Traveller culture, lifestyles and achievements.

 

NUJ Guidelines on Race Reporting - be developed into Code of Practice

 

Campaign Objectives

To build on and enhance the work of Traveller organisations to:

To assist in changing common misconceptions related to the Traveller community

To create an environment to position Travellers as an ethnic group within Irish society with their own distinct culture

 To promote and encourage the Traveller community to embrace their identity in a positive way

 

Audiences To Be Addressed

Travellers, Traveller Organisations, General Public, Key Opinion Leaders, Oireachtas, the Gardai, the Media, Trade Unions, Community, Educational and Religious Institutions / Organisations, Local Authorities / Health Boards, Trade Associations / Resident Associations, Judiciary, Commercial Organisations

 

Issues To Be Addressed

Discrimination and Social Exclusion, Education, Accommodation, Health and General Welfare, Equal Status, Recognition of Travellers as distinct group with their own unique culture and identity

 

Market Research: The Results

“Feelings about Travellers / Traveller Community”

26% had positive feelings about Travellers

50% had neutral feelings about Travellers

24% had negative feelings about Travellers

“Agreed with statements”

91 % many people would objects to Travellers being accommodated close to their home

90% believe rubbish and litter give Travellers a bad name

84% believe Travellers get a bad image because of the actions of a few


Market Research: Trigger Points  

76% of people surveyed were Neutral / Positive

Age Group: Strongly felt in the over 35 age group

Accommodation: 91% objection

83% positive about Traveller culture and identity

 

Meeting Objectives

Citizen Traveller has met objectives through the following:

Extensive cross representation of Traveller related issues in all media forms throughout the campaign

Representation of individual Travellers in the media both as spokespeople and deliverers of media

Liaison with media bodies including the NUJ / Broadcast Complaints Commission on the issue of balance in media reporting of Traveller issues

Development of a range of public & media education initiatives including:

Traveller Focus Week

Regional media roadshow of workshops

Accommodation Direct Mail Campaigns

Accommodation Best Practice Forums

National and Regional Print series

Presentations to senior bodies & groups

Traveller Culture & Heritage Exhibition

Dissemination of public information

Training for Traveller organisations and Capacity Building

 

Sample Campaign Highlights
(Nov 1999) Broadcast of “Voices of the Traveller Community” major positive public response

- 400 calls by members of the public giving reaction to adverts

- 9 out of 10 positive calls

- 1 out of 10 negative related to Traveller accommodation

- 500 Information Packs distributed

Audience reach : 995,890 adults in Ireland heard adverts at least once

 

(Feb 2000) Outdoor Advertising Campaign

“It’s Time To See Travellers As People With Their Own Culture, Needs and Contribution”

National 1 month campaign - major impact on Traveller community

Portrayed Travellers in a real and personal way

 

“What They Said”  Irish Times Series

“Congratulations to the Irish Times and particularly to Kitty Holland on your most interesting and enlightening series on the Citizen Traveller Campaign.

Ms Holland’s interviews have made a significant contributing to dispelling some of the destructive myths which so often characterise relationships between the Travelling and settled communities. You are to be commended for your commitment to better understanding” Mary  Banotti MEP- European Parliament Irish Times 13th March 2000

 

(Oct 2000) Regional Media Workshops

8 Locations throughout Ireland with 20 Editors / Journalists including Senior Editorial staff of the Independent Group of Newspapers

Topics discussed:

Code of Practice on Reporting of Traveller Issues

Progress of Traveller issues in Ireland 

 

(Oct / Nov 2000)  Traveller Accommodation Campaign launched through Outdoor Advertising, Direct Mail initiative and Accommodation Best Practice Forums

            “ Good accommodation for Travellers means good neighbourhoods”

National Billboard Campaign - 2 weeks

Mailing to 10,000 Households in 2 areas (Clondalkin / Tallaght & Tullamore)

Best Practice Forums in 2 areas

 

Sample Highlights
(July 2001) Accommodation Focused Campaign

Press Conference

National attitudinal barometer survey with settled Irish people - benchmarking change in attitudes over 2 year period

Outdoor Advertising - 143 sites 2 weeks National & 50 sites for 4 weeks

Radio Advertising - National placement 1 week

 

Measuring Total Audience Reach via Public Relations

Combined Media Impressions Created

National TV                              5.9 Million Viewers

National Radio             4.2  Million Listeners

National Print                           35.8   Million Readers

Regional Print                         3.8    Million Readers

Regional Radio                       5.9  Million Listeners

 

Measuring Total Audience Reach via Advertising & Direct Marketing

 

Combined Audience Reach Radio Advertising

Of all Irish adults who heard radio advertising a total of 4.9 million people heard adverts at least once over the 6 phases of broadcast outdoor Advertising - Poster Impact (average) on 1st 2 campaigns - 2nd highest rating in Ireland on 3rd campaign 4.19 out of 5.00 on scale rating 16,000 House holds received Direct Mail

 

Measuring Change in Public Opinion

Omnibus Survey - revisited in 2001

In 1999 one third of Irish people questioned nominated Travellers as an issue felt strongly about - In 2001 this was 1 in 4, suggesting that strength of feeling has been removed from the issue over this period of time.

The most evident change of feeling has been amongst people aged over 35 from working class backgrounds living in major urban areas, particularly Dublin & Munster

 

Measuring Change in Public Opinion

Fundamental attitudes towards Travellers have not changed to any significant degree in the two year period being reviewed, and remains:

25% Positive

52% Neutral

23% Negative

Significantly changes in attitude on the positive scale have come to the fore and in particular on issues highlighted through the Citizen Traveller campaign


Positive changes in attitudes                                                              1999    2001

They are the same as the rest of us                                                  20%     12%

They deserve decent housing/ amenities                                             0%     11%

I believe the Govt should provide major                                              62%     65%

investment to tackle the problems Travellers have   

Accommodation for Travellers should be a                                        52%     55%

priority for Local Authorities

Travellers are exactly like the rest of the                                            43%     37%    

Community

Aware of Citizen Traveller                                                                               17%

Aware of Traveller Focus Week                                                                     14%    

Outdoor Advertising Recall x 2 campaigns                                                    22%    

 

Media Archive

Established a Traveller media monitoring service & archive related to Traveller Accommodation, Discrimination and Health.

Over 4,500 individual press cutting data entries have been computerised and analysed and are available to all Traveller organisations throughout Ireland.

Random and specific monitoring of radio shows is also carried out

 

Public Response

Since it’s launch in October 1999 Citizen Traveller has responded to a huge number of requests and queries and to date has distributed  approx 3,000 Information Packs 

These requests were generated by the following:

General public, Volunteer supporters, Students, Teachers, Schools, Media, Various Government Departments, Health Boards, Education and Social Services Ireland & UK, Social Justice Departments, Third Level Colleges,  Social Justice Groups, Local Authorities, Gardai, Trade Unions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jacinta Brack© (citizentraveller@iol.ie)

6.5. Public Information Campaigns: Workshop Session

This workshop did not split into separate groups. Philip Watt initiated the workshop by asking participants to spend 2 minutes talking to their 'neighbour' about themselves, and asking questions about the other person.

 

One of the most interesting topics to emerge from this discussion was a comparison between the confrontational approach to racism taken by Amnesty International, which has been relentlessly critical of the Irish government's handling of the problem, and the more assimilationist model being used by the Know Racism Campaign, a government initiative funded by the Department of Justice, Equality and Law Reform. Questions asked regarding the Amnesty International Campaign were: Did it have an impact? and Is a confrontational approach useful? A debate followed on the merits of confrontation (change policy) versus persuasion (education), although it was conceded by most contributors that it is difficult to evaluate the impact of both approaches. It was argued that, in the case of the travelling community, it may be much more productive to engage with positive images of Travellers, given that they themselves may feel that they have enough conflict and confrontation in their daily lives. It was also asked whether, given that polls indicated that 50 % of Irish people were neutral about immigration, it was worth pitching an aggressive campaign against the hostile 25%.

 

The Know Racism campaign was discussed in some detail, in particular the poster campaign featuring Jason Sherlock. This instigated a debate as to whether the campaign mobilised a strategy of acceptance or assimilation, which in turn engendered the following questions: If difference is to be accepted into the wider community, then on what terms? and What is the "common community"? Again the question of citizenship was raised, and it was debated as to whether somebody has to be an Irish citizen to be accepted or treated equally. One participant asked to what extent citizenship was about legal status, responsibilities or rights.

 

The key conclusions reached were:

·         Different campaigns can be equally effective

·         Outside events can impact on campaigns

·         Campaigns needs to engage with the groups in question and not disempower or alienate them

·         Campaigns should evaluate the impact of their activities

 

Finally, the use of advertising agencies in public awareness and education campaigns was addressed. This was considered by most to be a difficult issue, given that most of the agencies in question were unlikely to be well informed about models and strategies of interculturalism. It was agreed that advertising and PR agencies need to be clearly briefed in order to gain a thorough understanding of the issues and ideologies.

 

Further reading / resources on this subject

·         Kensika Monshengwo, 'The Potential of Public Awareness Programmes' in Responding to Racism in Ireland edited by Fintan Farrell and Philip Watt (Dublin: Veritas, 2001).


7. Broadcast Drama

7.1 Broadcast Drama: Genres, Producers and Audiences

The panel on Broadcast Drama featured presentations on the ‘Ashti’ story in RTE’s Fair City (by Mary Halpin, member of scriptwriting team) and on Black Day at Black Rock (by writer-director Gerry Stembridge) and was introduced by Barbara O’Connor, Lecturer in Communications at Dublin City University. O’Connor emphasised the importance of the media in relation to the representation (or the exclusion) of particular groups within Irish society, such as Travellers or women.

 

She noted that Irish culture had been historically characterised by secrecy, with the result that many of the issues excluded from the spheres of documentary, current affairs or news could only be expressed through drama or fiction and she cited The Riordans as an example. She suggested that, because soap operas invite empathy with characters or situations over an extended period of time, complex issues could be explored through character.  O’Connor also raised the issue of production contexts, noting that certain modes of production seem to limit coverage of social or political issues [39] and she questioned the extent to which television drama addressed specific audiences (as in the case of the public information campaigns).

 

Mary Halpin provided an overview of the Fair City production process. She emphasised that scripts were produced by a team of writers and that characters and storylines were developed over time. She noted that instead of introducing  ‘issues’ into the drama, Fair City writers generally explored situations arising from the actions of established characters. But they decided to deal with the issue of racism and intolerance more directly, by devising the character of ‘Ashti’, a Kurdish asylum-seeker. [40]  

 

The initial episodes had focused on the responses (and in some cases prejudices) of established Fair City characters but, as the story progressed, details about Ashti’s past (including his experience of torture) began to emerge. The story reached a dramatic climax, culminating in Ashti’s departure, although it remained likely that his character would be reintroduced at some point in the future. Halpin emphasised that the storyline had been carefully researched, with advice from organisations such as the Irish Refugee Council. This process informed the development of a largely sympathetic character, whose actions were explained by the gradual introduction of a background history.

 

The storyline seems to have gradually shifted away from an initial focus on racism and xenophobia and began to deal with the criminalisation of Asylum-seekers and immigrants such as Ashti, echoing events from contemporary news stories. The dramatic conventions of the soap may have contributed to the sensationalisation of certain events but Fair City clearly attempted to foreground the type of personal narratives excluded from news media.

 

In contrast with the team-based approach to soap operas, Gerry Stembridge noted that Black Day at Black Rock was primarily a solo project. He emphasised that his portrayal of racism and xenophobia in Irish society was informed by personal experience (including a period spent in Romanian, working with Romanian and Irish actors), rather than advice from expert groups. He also explained his decision to focus on Irish culture and society in terms of a reluctance to attempt to represent the experiences of others. He also pointed out that RTE had a responsibility to represent a diversity of views by commissioning more drama. [41]

 

Stembridge’s film references John Sturges’ Bad Day at Black Rock (1954), which stars Spencer Tracy as a victim of prejudice in a small mid-western town. There are notable differences between the two films, however. In the 1954 film, Tracy’s arrival on a high-speed train introduces a contrast between urban modernity and typically ‘Western’ values. The small town appears to be relic of the past but a closer examination reveals evidence of contemporary Cold War paranoia (the militaristic ‘Jeep’ has replaced the horse, for example). So, despite the generic character of both its setting and characters, Bad Day at Black Rock is resolutely historical.

 

Stembridge’s narrative deals with the fear and prejudice directed towards outsiders but the action takes place before they arrive. ‘Black Rock’ is represented as an idealised rural village with close-knit social relations, despite obvious class barriers. The 1950s costume and design may be intended to echo Sturges’ film but the interaction between the characters, explained in terms of their status as ‘villagers’, remains unconvincing. It could be argued that the film suffers from an absence of geographical and historical specificity, and critics have suggested that instead of holding a mirror up to rural Ireland, it simply pokes fun at it. [42]

 

Stembridge’s focus on class is especially problematic. In his presentation he emphasised that he was particularly concerned to critique the ‘middle class liberal’ response to racism but by indexing prejudice according to class (whereby the caravan-dweller is an outspoken racist and the organic farmer is a liberal) it could be argued that the film fails to go beyond the reproduction of familiar stereotypes. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

7.2 The Portrayal of Immigrants in Fair City - Mary Halpin

 

We decided to introduce an immigration story to Fair City because we hadn’t tackled the subject before; it was seen as relevant and we felt we could tell it through character, rather than as an ‘issue’.  We generally avoid addressing issues per se in the series, though many issues have been put under the dramatic microscope when they arise out of our characters’ actions.

 

We had many discussions as to what type of immigration story to use.  We could have focussed on, for instance, an Afro-American character working in the country quite legally.  We decided on making our immigrant an illegal one, both because it seemed more dramatic and because we could better reflect some of the contentious local attitudes to these people.

 

In our story,  Christy Phelan, one of the three owners of the local store, was actively seeking an extra worker - preferably one who came cheap!  He was introduced to Ashti a Kurdish immigrant, and the story began.  Ashti was seen through the eyes of several other characters, with differing attitudes to his presence in Carrigstown.  Some racist views were expressed by characters such as Floyd and by  Christy himself, but others had a more compassionate view of Ashti, although nobody initially realised the depth of his plight.

 

As the story progressed, a kind of love developed between Ashti and Renee, Christy’s wife which inflamed Christy’s antagonism to Ashti still further. There were several different strands to the story, including a comic one in which Eunice Phelan, Christy’s mother, imagines she was Ashti’s wife in a previous existence. 

 

It was gradually revealed that while Ashti was a true political refugee, in fear of his life should he return home, his friend Sadiya was an economic migrant with more to lose were she to be discovered by the authorities.  Ashti had been tortured by the authorities in his country and still bore the scars.  But he couldn’t turn himself in to the Irish authorities because he had more than a political motive for being in Carrigstown.  He wanted to track down Steve, the driver who had brought him, along with several other refugees into Ireland.  Steve hadn’t bothered to stop the container when Ashti’s nephew, who was travelling along with him, took ill.  The boy died and Steve simply disposed of him at the side of the road.  Ashti couldn’t forgive him and wanted retribution.  In this element of the story, we were reflecting events in England which had already happened.  Tragically, they were soon to be played out in this country as well.

 

The conclusion, of this part of the story, saw Ashti being taken in by the authorities and he is currently awaiting a decision on his status in the country.  We will no doubt be returning to see the outcome at some time in the future. Although the story had a superficially ‘happy’ ending with Steve’s arrest and order restored in the Phelan household, I believe that it was not neatly wrapped up as it might be in a one off drama.  Ashti’s fate remains uncertain, the prejudices of many who objected to his presence in our country (with the exception of Christy’s) remained intact and so the issue of immigration remains very much open in the series as in life.

 

 

Mary Halpin (mhalpin@gofree.indigo.ie)

7.3. Broadcast Drama: Workshop Session

The discussion began with a series of issues relating to the Ashti character in Fair City. Questions asked from the floor were: Why was an Irish actor used? Why was he Kurdish? Why a man as opposed to a woman? One participant suggested that they chose the soft option by not having an African character. However, Halpin maintained that it was in fact more challenging to have an 'illegal' immigrant as opposed to, for example, an African doctor who is well established in the community.

 

In response to some criticisms of Black Day at Black Rock, Stembridge argued that TV drama can only handle some issues. The question also arose as to what extent the national broadcaster is responsible for incorporating such storylines in its dramas. This led to the suggestion that ethnic minorities should be looking to get involved in broadcast media at the production level. It was widely agreed, however, that this will only happen when a critical mass has been achieved of writer, actors, directors, etc.

 

When asked about the feedback / audience response to Black Day at Black Rock, Stembridge said it was, on the whole, very positive. Audiences in Ireland clearly felt that the drama was effective in terms of challenging racist attitudes. However, he thought it was possible that some visually illiterate members of the audience may have missed the hyperreal context and the fact that the stereotyping of the Irish characters was intentional. One participant suggested that by stereotyping the racist characters, the production spoke more to the 'converted' as opposed to the people who were actually like that in reality.

 

Further reading / resources on this subject

·         Gavan Titley, 'Cultivating Habitats of Meaning - Broadcasting, Participation and Interculturalism' in forthcoming issue of Irish Communications Review (http://www.icr.dit.ie )

 


 

8. Broadcast Documentary & Current Affairs

8.1. Broadcast Documentary & Current Affairs: Overview

Martin McCabe, of the Dublin Institute of Technology, introduced presentations on No Man’s Land (by directors Neasa Ni Chianin and David Rane of Vinegar Hill Productions) and on RTE’s magazine series Mono (by co-presenter Bisi Adigun). McCabe noted that although the previous panel had explored the distinctions between drama and documentary, it was also possible to identify intersections between these genres in terms of modes of address.

 

In their presentation, Ni Chianin and Rane provided an overview of the research and production of No Man’s Land, a documentary commissioned and broadcast by RTE. They noted that their production company was initially based in Wexford, a point of entry for many asylum-seekers. They film charts the process of acquiring refugee status and it includes footage of hostels and interviews with government agencies, as well as more personal commentaries exploring the aspirations and motivations of asylum-seekers.

 

The film also incorporated a considerable amount of detail on the legal system and the appeals process. Ni Chianin and Rane noted that, as legislation prevented them from revealing the identities of Asylum-seekers, access to certain venues was often difficult and, in order to resolve this problem, they had to employ ‘guerrilla tactics’ and arrive unannounced. In spite of the ban RTÉ agreed to broadcast the documentary. Both the film and follow-up projects by Vinegar Hill (on the children on asylum-seekers) are represented on the RTÉ website, together with further information on the asylum process.

 

No Man’s Land covered many of the same issues addressed through the character of Ashti in Fair City and, arguably, would have benefited from a extended series format. But the ‘diary’ format did foreground the asylum-process as a system, a perspective that might have been lost in a ‘docu-soap’ format.

 

In his presentation on Mono, Bisi Adigun noted that first series of the programme had been primarily concerned with the personal experiences of ethnic minorities living in Ireland and had generally focused on ‘positive’ stories. He emphasised that although the second series (planned for Spring/Summer 2002) would continue to include this type of material, it would also aim to address more problematic issues facing minorities. Mono remains limited by its structure and format, with each programme divided into two or three segments. The magazine format remains inappropriate for investigation or in-depth analysis and it seems clear that Mono cannot continue to fulfil such a range of roles.

 

Adigun also noted that, while he and Shalini Sinha had acquired a prominent profile as presenters, neither was heavily involved in the production or research of the programme. He suggested that, in addition to employing presenters or performers from ethnic minorities, RTÉ would have to aim towards greater diversity in development and production.


8.2. Broadcast Documentary and Current Affairs: Workshop Sessions

Again, in this workshop, the issue of interviewing legislation was raised in connection with the Refugee Act (whereby it is illegal for media to interview refugees) with a view to protecting the rights of the refugee / asylum-seeker. This posed very serious problems in the production of No Man's Land and the directors/producers explained in some detail the various legal and administrative obstacles which they had to overcome. According to Rane and Ni Chianin, No Man's Land was met with a positive response from the public and journalists, and there was no reaction officially.

 

The discussion on Mono focussed on the aims and objectives of the programme, which according to presenter Bisi Adigun are to entertain and educate at the same time. When asked, for example, why a discussion format was avoided, Adigun claimed that this was because other programmes already do this. He stressed that Mono is not aimed at a minority audience, and is targeted at the general public with a view to challenging perceived notions of what it means to be Irish. This led to some discussion about the ethics of speaking on behalf of others.

 

One participant asked whether media companies were colour-blind, citing an example of 'positive discrimination' within the public service remit in Britain whereby the BBC regularly visit Luton University to recruit their quota of black TV staff. It was asked, for example, how long it would take before the news in Ireland is presented by people of different ethnic origins.


 

9. Conclusions: Irish Media and Interculturalism

In very general terms it is possible to categorise recent media interventions in terms of an emphasis on either ‘cultural identity’ or ‘human rights’. The work of Amnesty International, The Irish Times and Vinegar Hill tends to foreground the issue of human rights and is less concerned with interculturalism. In contrast, the Citizen Traveller project, like the work of educators in TCD and in SALIS, explores cultural change and conflict within Irish society.

 

The work of the NCCA indicates some acknowledgment of existing cultural conflict but, like the ‘Know Racism’ campaign, metro eireann and Mono, it tends to focus on the ‘reflection’ of an Irish society that is ‘already multicultural’. This approach leads to the production of positive (if not celebratory) representations of ethnic groups, largely aimed towards mainstream audiences.

 

Despite the valuable contribution that they have made in terms of raising public awareness of racism and interculturalism, many recent initiatives in broadcasting, public information campaigns and print journalism have failed to adequately examine the relation between media and citizen formation. Some of the media campaigns or strategies are oriented towards constituencies of readers or viewers without any substantial critical reflection on the processes through which these constituencies are formed.

 

A number of specific points were also raised repeatedly in the presentations (and in workshop discussions). These include the need for guidance, in the place of coercive regulation, with regard to the representation of minority groups across Irish media and the importance of greater diversity within journalism and broadcasting. Several participants also noted that while the experience of emigration does not serve as any guarantee against racism in Irish society, it might serve as an important focal point within a broad programme of citizenship education in Irish schools.


 

10. Published Resources

 

Balibar, Etienne and Wallerstein, Immanuel, Race, Nation, Class: Ambiguous Identities (London and New York: Verso, 1991).

 

Balibar, Etienne ‘Es Gibt Keinan Staat in Europa: Racism and Politics in Europe Today’, New Left Review 186, Mar/Apr (1991), pp. 5-19.

 

Chicago Cultural Studies Group, ‘Critical Multiculturalism’, Critical Inquiry 18, Spring (1992), pp. 530-555.

 

Cohen, Phil, 'Perversions of inheritance: studies in the making of multi-racist Britain,' in Cohen, Phil and Baines, H., ed.s, Multi-Racist Britain (London : Macmillan. 1988).

 

Commission on the Future of Multi-Ethnic Britain, The Future of Multi-Ethnic Britain: The Parekh Report (London: Profile Books, 2000). http://www.runnymedetrust.org/meb/TheReport.htm

 

Corcoran, Farrel, ‘The refugee challenge for Ireland: Cultural globalisation or identity crisis?’, Media Development 3 (1998) pp. 3-6.

 

Dadzie, Stella. Blood, Sweat and Tears: A report of the Bede Anti-Racist  Detatched Youth Work Project (Youth Work Project, 17-23 Albion Street, Leicester LE1 6GD).

 

Devereux, Eoin and Hayes, Amanda ‘The Media and Social Exclusion: The Views of Media Professionals’ in Perception is Power: Social Exclusion and the Media (Dublin: WRC Social and Economic Consultants, Integra, National Support Structure, 2000).

 

Farrell, Fintan and Watt, Philip, Responding to Racism in Ireland (Dublin: Veritas, 2001).

 

Fraser, Nancy, ‘Rethinking Recognition’, New Left Review 3, May/Jun (2000), pp. 107-120.

 

Georgiou, Myria ‘Mapping Diasporic Minorities and Their Media in Europe: Studying the Media, investigating Inclusion and Participation in European Societies, European and Transnational Communities’, (European Media Technology and Everyday Life Network (EMTEL): 2001). http://www.lse.ac.uk/Depts/Media/EMTEL/Minorities/minorities_docs.html

 

Gibbons, Luke, ‘Guests of the Nation: Ireland, Immigration, and Post-Colonial Solidarity’, Traces: A Post-Colonial Journal, Vol 1, No 1, (2000).

 

Hall, Stuart ‘The Local and the Global’ in King, Anthony D., ed, Culture, Globalization and the World-System (Binghamton, New York: Macmillan, 1991).

 

Hall, Stuart, ‘ New Ethnicities’, in Morley, David and Kuan-Hsing, Chen, Stuart Hall: Critical Dialogues in Cultural Studies (London and New York: Routledge, 1996).

 

Hand, Brian ‘Twin Citizens’, SuperUmbau Issue 3, (1999).

Hewitt, Roger. Routes of Racism: The Social Basis of Racist Action (Trentham Books).

 

Husband, Charles, ‘Introduction: ethnicity and media democratization within the nation-state’, in Husband, ed, A Richer Vision: The Development of ethnic minority media in Western democracies, (London: UNESCO Publishing and John Libbey Media, 1994).

 

Husband, Charles, ‘Communicating Sameness and Containing Diversity: Communication Policies and Ethno-National Policies in the EU’ in Corcoran, Farrel and Preston, Paschal, ed.s, Democracy and Communication in the New Europe: Change and Continuity in East and West (Cresskill, New Jersey: Hampton Press, 1995).

 

Lentin, Ronit and MacVeigh, Robbie, Racism and Anti-Racism in Ireland (Dublin: Beyond the Pale Publications, 2002).

 

Lloyd, David, ‘Ethnic Cultures, Minority Discourse and the State’ in Barker, Francis, Hulme, Peter and Iversen, Margaret, ed.s, Colonial Discourse/Postcolonial Theory (Manchester and New York: Manchester University Press, 1994).

 

Lloyd, David, ‘Foundations of Diversity: Thinking the University in a Time of Multiculturalism’ in Rowe, John Carlos, ed, “Culture” and the Problem of the Disciplines (New York: Columbia University Press, 1998).

 

Longley, Edna and Kiberd, Declan Multi-culturalism: The View from the Two Islands (Cork: Cork University Press in association with The Centre for Cross Border Studies, Armagh, 2001).

 

MacLaughlin, Jim, Travellers and Ireland: Whose History, Whose Country? (Cork University Press, 1995).

 

O'Donnell, Susan and Eilis Ni Leathlobhair (2002), A Website for Newcomers to Ireland and Ethnic Minority Communities in Ireland: Feasibility Study Report. Dublin: Models Research

http://www.models-research.ie/publications/dir.html

 

O'Donnell, Susan, Brian Trench, and Kate Ennals (1998), Weak Connections: Final report of the research project The Voluntary Sector in the Information Age. Dublin: Dublin City University

http://www.dcu.ie/staff/volsec.html

 

Spivak, Gayatri Chakravorty, ‘Can the Subaltern Speak?’ in Grossberg, Lawrence and Nelson, Cary, ed.s, Marxism and the Interpretation of Culture (Houndmills and London: Macmillan Education 1988).


11. Web-based Resources

 

www.diversity-online.org

A ‘one-stop shop’ resource for journalists and media workers, which aims to encourage the fair reporting and writing of stories concerning ethnicity, racism, tolerance, xenophobia, anti-semitism, minority rights and refugee and asylum matters.

 

www.code1.com/cybercolonies/eram

The Ethnicity, Racism and Media discussion forum, devoted to all aspects pertaining to the role of the mass media in generating and disseminating representations of race and ethnicity.

 

www.ramproject.org.uk

The Presswise RAM project promotes best practice in media representation of refugee and asylum issues.

 

http://eumc.eu.int

European Monitoring Centre on Racism and Xenophobia. From this site it is possible to order / download a free copy of the report Racism and Cultural Diversity in the Mass Media: An Overview of Research and Examples of Good Practice in the EU Member States, 1995-2000.

 


12. Acknowledgements

 

We would like to thank the following for their support, encouragement and involvement:

 

All presenters, contributors and participants

 

Peter O'Mahony, Irish Refugee Council

Philip Watt, National Consultative Committee on Racism and Interculturalism

Department of Justice, Equality and Law Reform

DCU President Ferdinand von Prondzynski

David Denby, Agnes Maillot, Bill Richardson (School of Applied Language and Intercultural Studies, DCU)

Barbara O'Connor, Farrel Corcoran, Des McGuinness, Pat Brereton, Martin Molony (School of Communications, DCU)

Pauline Mooney, Faculty of Humanities, DCU

Frank Clarke, Gay Lawlor and Michael Feeney, Technical Services, School of Communications, DCU

DCU Teaching and Learning Committee

Robert Duffy, Education Services, DCU

Ray Wheatley, General Services, Buildings Office, DCU

Angela Hennessy, DCU Management Catering Services

Susan Folan, Presidents office, DCU

Eileen Colgan, Press Office, DCU

Eoin Dubsky, DCU Green Society

Gavan Titley

Stephanie Rains

Conor Lucy, Aspectable Design (poster/programme design)

John O'Grady, website designer

Anne Murphy, Learning and Teaching Centre, DIT

Philip McCormack, National Institute for Transport and Logistics, DIT

Marie Toft, DCU, Red Pepper Productions

Noirin McNamara, Timothy Davis and all the student volunteers from the School of Communications, DCU

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



[1] http://www.diversity-online.org

[2] Each panel leader and presenter has been invited to contribute a summary of their presentation to this report and the Forum website includes further links and resources relating to the selected media texts.

[3] See www.knowracism.ie

[4] See Charles Taylor et al (eds) Multiculturalism: Examining the Politics of Recognition, Princeton, N.J.: Princeton University Press, 1994.

[5] See Susan Okin (et al), Is Multiculturalism Bad for Women?, Princeton, N.J.: Princeton University Press, 1999.

[6] See Milton J. Bennett (et al), Basic Concepts of Intercultural Communication: Selected Readings, Yarmouth, Me.: Intercultural Press, 1998.

[7] For further information on publications by the Irish Association of Teachers in Special Education see www.iatseireland.com

[8] See www.ncca.ie for details on the review process and publications.

[9] Rachel Donnelly, ‘Keeping Balance in Multicultural Education’, The Irish Times, 21/11/01.

[10] The Parekh Report outlined a number of problems in educational policy and practice. See The Future of Multi-Ethnic Britain: The Parekh Report (London: Profile Books, 2000) or http://www.runnymedetrust.org/meb/TheReport.htm

[11] Quirke did note that contributions and responses to the guidelines would be solicited but this type of input does not seem to have a specific place within the review process.

[12] See Ronit Lentin. 'Intercultural Education: the University of Tomorrow?', Section

[13] Edna Longley and Declan Kiberd, Multi-culturalism: The View from the Two Islands, Cork: Cork University Press in association with The Centre for Cross Border Studies, Armagh, 2001.

[14] Longley, pp. 5-6. She cites the consociational government established in Northern Ireland as an example of this and suggests that it may produce ethnic mono-culturalism rather than opening up civic space for cultural exchange.

[15] Longley, p. 10.

[16] Kiberd, p. 57.

[17] Kiberd, p. 71.

[18] Kiberd, p. 74.

[19] Chicago Cultural Studies Group, ‘Critical Multiculturalism’, Critical Inquiry 18, Spring (1992), pp. 530-555.

[20] ibid., p. 543.

[21] David Lloyd, ‘Foundations of Diversity: Thinking the University in a Time of Multiculturalism’ in Rowe, John Carlos, ed, “Culture” and the Problem of the Disciplines (New York: Columbia University Press, 1998), p. 15.

[22] Lloyd, p. 21.

[23] Lloyd, p. 38.

[24] Lloyd, p. 21.

[25] For details on the NUJ code of conduct see http://indigo.ie/~nujdub/

[26] The Refugee Act 1996 requires that the identity of asylum-seekers should remain ‘confidential’ and has been widely challenged by asylum-seekers and refugee support groups.

[27] Article 10 upholds the right to freedom of expression without interference by public authority and regardless of frontiers but it also recognises the claims of ‘territorial integrity’ and public safety while Article 14 guarantees equal rights regardless of race and colour.

[28] See the mission statement at www.metroeireann.com

[29] The main MAMA media prize was awarded to the team of journalists working on The Irish Times Education and Living supplement, for a series of articles contributing to ‘intercultural harmony’. Other prizes were awarded to Bisi Adigun of Mono. See John Moran ‘EL takes top MAMA multicultural media award’, The Irish Times, 07/05/2002.

[30] This recent statement is included below.

[31] Susan O'Donnell and Brian Trench. 'The Internet and the Expansion of Democratic Practices in Ireland' (paper presented at Ireland, Europe and the Global Information Society: A Conference for Social Scientists, Dublin 24-25 April 1997).

 

[32] Haji is a member of the Association of Refugees and Asylum-Seekers in Ireland.  See http://indigo.ie/~arasi/

[33] A number of these were awarded to students on the M.Phil in Ethnic and Racial Studies at TCD.

[34] See www.knowracism.ie

[35] See www.itmtrav.com/citizentrav.html

[36] See Kitty Holland, ‘Proper Sites for Travellers must be a Priority’, The Irish Times 5/3/01.

[37] The posters include an image of a Tricolour flag with a symbol signalling ‘no caravans’ and have resulted in the suspension of Citizen Traveller’s funding. See ‘Campaign Traveller’, The Irish Times, 7/7/02.

[38] For further details on the surveys and campaign see www.amnestyinternational.ie

[39] O’Connor referenced Eoin Devereaux’s research into the representation of Travellers in Glenroe.  See Devereux, Devils and Angels: Television, Ideology and the Coverage of Poverty. Luton: University of Luton Press,1998.

[40] The full story is outlined in Mary Halpin’s presentation text. Gavan Titley has also analysed the representation of the refugee issue in Fair City in 'Cultivating Habitats of Meaning - Broadcasting, Participation and Interculturalism' (to be published in the forthcoming issue of the Irish Communications Review, http://www.icr.dit.ie).

[41] The need for marginalized groups to be given a voice is recognised in RTÉ’s Programme Makers’ Guidelines’. These are available from http://www.rte.ie/about/organisation/ProgrammeMakersGuidelines.pdf

[42] Quentin Fottrell, ‘The Grey Reality Beneath the Technicolor glare’, The Irish Times, 3/2/001.